Let’s be honest—when it comes to traditional Indian fashion, men often get the short end of the gota-patti stick. While women’s wear bursts with colour, prints, embroidery, and drama, men’s clothing tends to play it safe: classic whites, deep blues, and the occasional maroon. It’s dignified, sure. But where’s the fun?

At Ichchhapuron, we’ve noticed something: Desi menswear is yearning for a bit of whimsy. And we’re here to answer that call with our exclusive menswear label, Shubhroja Sen.

Don’t get us wrong—classic never goes out of style. A crisp ivory kurta? Still a winner. But we believe it’s time for Indian men’s fashion to invite back some joy. A pop of colour, a playful motif, a hint of mischief in a seemingly traditional silhouette—it’s all possible, and it’s all happening right here.

The modern Desi man isn’t afraid to express himself. He doesn’t just want to blend in with the backdrop of wedding décor—he wants to stand out, and rightly so. Why shouldn’t a groom’s kurta have a non-traditional coloured motif? Or a festive mehendi outfit feature an unexpected pastel with block-prints with french knot and lazy-daisy accents?

That’s exactly what we’re doing at Shubhroja Sen. We’re bringing back aesthetic whimsy to menswear—infusing life into traditional kurtas with thoughtful, unexpected details. Maybe it’s a bold threadwork story tucked into the hem, a playful print inspired by folk art and adapted into a traditional art style (think batik), or a colour that dares to go beyond beige or black. It’s subtle, but it speaks volumes.

We don’t believe whimsy means loud or wild—it means clever, joyful, and personal. It’s about making men’s clothing a canvas for self-expression, just like it’s always been for women. Because men deserve more than just "safe" options. They deserve fashion that feels rooted, expressive, and a little bit bold.

So whether you’re a groom looking to break out of the cream-and-gold box, or just want to be that guy who turns heads at the next sangeet, we’ve got something for you.

At Ichchhapuron, through Shubhroja Sen, we’re helping Desi men make a statement—one joyfully reimagined panjabi at a time.