If you’ve ever been friends with a Bengali—or better yet, are one—you know the countdown to Durga Pujo doesn’t start in October. Nope. It starts the moment the last sindoor khela selfie is posted.

Before the pandals are even dismantled, we’re already planning next year’s ashtami outfit. Is that dramatic? Maybe. Is it true? Absolutely.

Every Bengali knows that Pujo isn’t just a festival—it’s our personal Met Gala stretched over five glorious days. Sashti to Dashami, each day demands a different look, different vibe, and ideally, a different Instagram caption. So, how soon is too soon to start collecting those perfect fits?

Apparently, there’s no such thing.

You’ll see folks scrolling through designer pages in March, screenshotting sari drapes in May, and sending “What do you think?” messages to friends by June. From jamdanis with a twist to statement blouses that can start a conversation on their own—there’s a silent competition brewing (mostly with ourselves) to look our best.

And it's not just about clothes. Accessories, shoes, matching bindis, nail colours—everything is meticulously planned. That kaajol-smeared tired-yet-glowing face on Maha Nabami? Crafted like a masterpiece over months of preparation.

There’s also the thrill of not repeating outfits from last year (as if Instagram won’t remind you). So every shopping trip, vacation, or even random scroll session becomes an opportunity to discover the outfit.

And let’s not forget the secret weapon: the customisation. Ah yes, the fate of your dream dress, panjabi, duet outfit, artistic saree and well-fitted blouse lies in the hands of a tailor or maybe a super committed boutique who loves making your pujo dreams come true, like Ichchhapuron. Booking early is a strategic move and even if a week before, we guarantee you’ll have your outfit before pujo starts! Miss the window, and you could be stuck with "madam, too much pressure now."

So, how soon is too soon? If you're asking, you're probably late already.

Prepping for Pujo is a ritual in itself—a joyful, creative process that builds anticipation and excitement. It’s not vanity; it’s culture, tradition, and a whole lot of self-expression rolled into one dazzling celebration.

So go ahead. Start browsing. Bookmark that designer. Dream up that perfect Ashtami morning look. Because when the dhaak starts beating, you’ll be glad you planned ahead.

Pujo’s coming. And fashion might not wait for anyone, but we’ll wait for you.